Positioning, brand and corporate presentation
We shape how large buyers perceive your company. Positioning, visual identity and the corporate materials requested before the first meeting, in Romanian, English and German.
What you receive
- Company description, value proposition, messages by segment
- Logo or wordmark, colours, typography, usage rules
- Capability statement and corporate presentation
- A document setting out what the company does and does not deliver
When it helps
- Your company delivers high-level work but presents itself like a small firm.
- A client or procurement team has asked for a capability statement or portfolio.
- Your visual identity is inconsistent across documents, website and bids.
- You are entering a foreign market and need materials in its language.
Activities and deliverables
Positioning and messaging
Company description, value proposition, messages by segment
Visual identity
Logo or wordmark, colours, typography, usage rules
Company presentation
Capability statement and corporate presentation
Scope of services
A document setting out what the company does and does not deliver
Portfolio
Projects described with client consent or anonymised
Language adaptation
English and German versions, adapted rather than translated literally
What we aim for
The objectives of the engagement, not guaranteed results.
- A clear message about what the company does and for whom.
- A consistent identity across all materials.
- The corporate documents buyers ask for, ready to send.
What the result depends on
Materials can only be as strong as the available evidence allows: documented projects, photographs with usage rights and client consent for references.
Responsibilities and limits
What UDG Group does
- Interview management and review existing projects.
- Write the copy and produce the design.
- Check every claim against company documents.
What stays with your company
- Supplies information and evidence on projects and capabilities.
- Obtains client consent for named references.
- Approves the final versions.
What is not included
- Claims that cannot be supported by documents.
- Project photos without usage rights.
- Trade mark registration with OSIM or EUIPO.
Steps
Discovery
What the company does, for whom and what sets it apart.
Positioning
The core message and the structure of the materials.
Identity
Visual elements and usage rules.
Materials
Presentation, capability statement, scope of services, portfolio.
Review and handover
Editable files and exports for print and digital.
What affects timing and cost
Scope, timing and cost are agreed in writing before any work starts.
- The number of materials and languages.
- Whether the visual identity is rebuilt or only tidied up.
- How many projects go into the portfolio.
- The availability of photos and source documents.
Frequently asked questions
What is a capability statement?
A short document, usually two to four pages, that shows a buyer what your company can deliver: services, capacity, sectors, certifications held, relevant projects and contact details. The procurement teams of large clients ask for it frequently.
Can you include confidential projects in the portfolio?
Only in anonymised form without identifying details, or with the client's written consent. We check every description before publication.
Do you also build the website?
Yes, through our corporate website and digital marketing service, using the same positioning and identity.
Related services
Discuss this service
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