B2B prospecting and business development
We build the commercial relationships that bring in projects. We open conversations with the right clients, strengthen relationships with existing ones and follow up every opportunity, with reporting to management.
What you receive
- A list of priority companies, agreed with management
- Copy in the client's language, approved by your company
- Conversations opened, follow-up and meetings scheduled
- Plans for key clients: needs, opportunities, next steps
When it helps
- Projects arrive irregularly and depend on chance referrals.
- You have good clients, but the relationship stops after the first project.
- Your team lacks the time or the method for prospecting.
- You do not know exactly how many opportunities are in progress or at what stage.
Activities and deliverables
Target clients
A list of priority companies, agreed with management
Messages and presentation
Copy in the client's language, approved by your company
Outreach and follow-up
Conversations opened, follow-up and meetings scheduled
Developing existing clients
Plans for key clients: needs, opportunities, next steps
CRM and opportunities
Opportunities organised in one place, with clear stages
Reporting
Report for management: activity, opportunities, next steps
What we aim for
The objectives of the engagement, not guaranteed results.
- A steady flow of conversations with the right clients.
- Stronger relationships with existing clients and more repeat work.
- A visible pipeline, with a clear next step for every opportunity.
- Less reliance on a few clients or on management's personal network.
What the result depends on
Pace and results depend on how well the offer fits the market, on pricing, on delivery capacity and on leadership's involvement in client conversations.
Responsibilities and limits
What UDG Group does
- Prepare the target client list and the messages.
- Open conversations using the approved messages.
- Follow up opportunities and schedule meetings.
- Report to management and propose adjustments.
What stays with your company
- Approves messages and commercial limits.
- Takes part in client meetings and decides on offers.
- Delivers the projects won.
What is not included
- Mass mailings, purchased lists or contacting people without a lawful basis.
- Negotiating prices without a mandate.
- Any guarantee of a number of clients or a sales value.
Steps
Preparation
Target clients, messages and the agreed ways of working.
Launch
First conversations and refining the messages.
Steady cadence
Prospecting, follow-up and existing client development.
Reporting and decisions
What works, what we stop and where to invest more.
What affects timing and cost
Scope, timing and cost are agreed in writing before any work starts.
- The number of markets, segments and languages.
- The number of companies approached each month.
- Whether a CRM exists or needs setting up.
- The cost of the applications used, which is paid by the client.
Frequently asked questions
Do you use automation or AI in prospecting?
Yes, to prepare and organise the work. Every message is approved by a person before it is sent, and all outreach respects GDPR and recipients' preferences.
Can we outsource prospecting to you, and do you act on our behalf?
Yes, under the mandate and within the limits the company sets: we introduce the company, schedule meetings and follow up opportunities. Offers and commercial commitments remain management's decision.
How long before the first results?
First conversations can come within the first few weeks of outreach, but B2B sales cycles can take months. That is why we report activity and progress to management, not only final results.
Do you also handle existing clients?
Yes. For key clients we prepare a plan and manage the relationship so that the work continues after the first project.
Related services
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